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NEXON Co.
Nexon demonstrated financial resilience during the third quarter of 2016, generating ¥44.3 billion in revenue. This performance surpassed initial expectations, bolstered primarily by the sustained popularity of core PC franchises such as MapleStory and Dungeon&Fighter within the critical markets of Korea and China. While reported revenue figures experienced a year-over-year decline attributed to unfavorable currency fluctuations, the company achieved a 4% growth rate when measured on a constant currency basis. This period also marked the implementation of a refined methodology for tracking regional performance to provide greater transparency into global operations.
Growth initiatives extended beyond traditional strongholds, with North America and Europe showing positive momentum following the successful launches of Riders of Icarus and HIT. Despite these regional successes, the company adopted a cautious outlook for the fourth quarter of 2016. Management anticipates a year-over-year revenue contraction driven by persistent currency headwinds and anticipated seasonal fluctuations. To navigate these challenges, the corporate strategy prioritizes rigorous cost management and a shift toward high-quality title development rather than aggressive volume-based expansion.
Looking toward the future, the company remains committed to a long-term growth trajectory centered on strategic expansion into emerging markets, specifically Thailand, and the deployment of a robust pipeline of new mobile and PC titles. By emphasizing game quality and operational efficiency, the organization aims to mitigate short-term volatility while strengthening its competitive position in the global gaming industry. This strategic focus underscores a transition toward sustainable, value-driven growth across all international segments.
NEXON Co. · 2017