Market (Overall)ยทUpdated Mar 17, 2026 by Newzoo
DLC launches drive an average 11% increase in Monthly Active Users (MAU), with medium-sized games (250,000 to 2 million MAU) experiencing the highest growth at 22%.
Strategy games see the largest engagement spikes from DLC at 30.5%, followed by role-playing games at 21.1%.
In 2022, DLC sales accounted for 13% of total PC revenue and 7% of console revenue in the United States, indicating a higher reliance on add-on content on PC.
Retention remains a persistent challenge, as most players do not return for subsequent updates and engagement typically declines in the months following a release.
Strategic content delivery, such as Electronic Arts' free-to-play funnel for The Sims 4 or the 225% MAU spike driven by the Dead Cells 'Return to Castlevania' crossover, can significantly boost performance.
DLC launches drive an average 11% increase in Monthly Active Users (MAU), with medium-sized games (250,000 to 2 million MAU) experiencing the highest growth at 22%.
Strategy games see the largest engagement spikes from DLC at 30.5%, followed by role-playing games at 21.1%.
In 2022, DLC sales accounted for 13% of total PC revenue and 7% of console revenue in the United States, indicating a higher reliance on add-on content on PC.
Retention remains a persistent challenge, as most players do not return for subsequent updates and engagement typically declines in the months following a release.
Strategic content delivery, such as Electronic Arts' free-to-play funnel for The Sims 4 or the 225% MAU spike driven by the Dead Cells 'Return to Castlevania' crossover, can significantly boost performance.