MTG Capital Markets Day 2025

MTG’s 2025 Capital Markets Day presentation outlines a strategic roadmap for sustained growth, operational efficiency, and value creation within the global mobile gaming sector. Following the acquisition of Plarium, the company has doubled in size and returned to organic growth, positioning itself as a leading mobile game operator. The primary thesis centers on leveraging a diversified portfolio of franchises—spanning strategy, simulation, and casual games—to drive long-term profitability through data-driven monetization and disciplined capital allocation.

Key financial performance indicators highlight strong momentum, with reported revenue reaching approximately SEK 6.1 billion on an LTM basis as of Q2 2025. The company has demonstrated consistent cash generation, with normalized unlevered free cash flow reaching SEK 1.275 billion. MTG is now targeting medium-term organic revenue growth of 3% to 7% and an adjusted EBITDA margin exceeding 24%. These targets are supported by a strategy to reduce platform fee dependency through direct-to-consumer (DTC) initiatives, the optimization of user acquisition (UA) spend, and the integration of AI tools to improve operational efficiency.

The company’s operational scope is global, with a significant revenue footprint in Asia Pacific (55%) and North America (34%). MTG employs a "Village Architect" model, which focuses on portfolio optimization, strategic acquisitions, and potential capital market activities, such as a possible Indian IPO for its subsidiary, PlaySimple. Looking ahead, the company intends to maintain a disciplined balance sheet with a leverage target of under 2.0x EBITDA. Capital allocation will prioritize value-accretive organic and inorganic investments, while excess liquidity will be returned to shareholders, as evidenced by the launch of a new SEK 400 million share repurchase program.