- 01
The U.S. gaming market generated $47.3 billion in revenue from 191 million gamers, representing 72% of the online population.
- 02
Engagement is driven by a mix of play and viewership, with 71% of the population playing games, 44% watching gaming content, and 18% engaging with esports.
- 03
Mobile is the most popular platform by reach at 48%, while console gaming commands the highest engagement at an average of six hours per week.
- 04
The demographic profile is nearly evenly split, with 52% male and 47% female, and the 21-35 age bracket serving as the most active segment at 35%.
- 05
Nearly half of the online population (49%) spends money on games, primarily motivated by social interaction, sales, and exclusive content.
- 06
Shooters and adventure games are the top genres by monthly active users, with titles like Fortnite, Grand Theft Auto V, and Call of Duty dominating the market.