Market (Overall)·Updated Mar 17, 2026 by Newzoo
Nearly 50% of U.S. gamers are more likely to support publishers that take active stances on social justice issues, signaling a shift in consumer expectations toward corporate responsibility.
47% of U.S. gamers actively avoid titles they perceive as not being designed for them, highlighting a significant barrier to market penetration for non-inclusive content.
Black and Hispanic/Latinx gamers are younger and more engaged than white counterparts, with 75% of Black PC players under the age of 35 compared to 50% of white players.
Economic disparities drive hardware preferences, as Black and Hispanic/Latinx gamers favor laptops over high-end desktops and show a higher affinity for subscription services like Xbox Game Pass to lower barriers to entry.
Over half of the U.S. gaming population prioritizes diverse character representation, a sentiment that is most pronounced among LGBTQIA+ players and those with disabilities.
Players of color are more likely to be classified as 'Ultimate Gamers' or 'Subscribers' compared to white gamers, who represent a higher share of 'Lapsed Gamers'.
Nearly 50% of U.S. gamers are more likely to support publishers that take active stances on social justice issues, signaling a shift in consumer expectations toward corporate responsibility.
47% of U.S. gamers actively avoid titles they perceive as not being designed for them, highlighting a significant barrier to market penetration for non-inclusive content.
Black and Hispanic/Latinx gamers are younger and more engaged than white counterparts, with 75% of Black PC players under the age of 35 compared to 50% of white players.
Economic disparities drive hardware preferences, as Black and Hispanic/Latinx gamers favor laptops over high-end desktops and show a higher affinity for subscription services like Xbox Game Pass to lower barriers to entry.
Over half of the U.S. gaming population prioritizes diverse character representation, a sentiment that is most pronounced among LGBTQIA+ players and those with disabilities.
Players of color are more likely to be classified as 'Ultimate Gamers' or 'Subscribers' compared to white gamers, who represent a higher share of 'Lapsed Gamers'.