In-game advertising achieves a 98% viewability rate, significantly outperforming the 78% average observed across standard digital advertising formats.
Gaming environments generate 2,795 attentive seconds per 1,000 impressions, representing a 22% higher attention level than the average for other digital media.
85% of in-game ad impressions are actively viewed by players, compared to a 65% norm for traditional digital channels.
80% of in-game ads surpass the two-second threshold required for memory encoding, with an average viewing duration of 3.1 seconds.
Exposure to in-game ads results in a 9% point uplift in prompted brand awareness and a 7% point increase in purchase intent.
Challenger brands experience higher performance, with top-performing campaigns achieving a 14% uplift in purchase intent.
In-game advertising achieves a 98% viewability rate, significantly outperforming the 78% average observed across standard digital advertising formats.
Gaming environments generate 2,795 attentive seconds per 1,000 impressions, representing a 22% higher attention level than the average for other digital media.
85% of in-game ad impressions are actively viewed by players, compared to a 65% norm for traditional digital channels.
80% of in-game ads surpass the two-second threshold required for memory encoding, with an average viewing duration of 3.1 seconds.
Exposure to in-game ads results in a 9% point uplift in prompted brand awareness and a 7% point increase in purchase intent.
Challenger brands experience higher performance, with top-performing campaigns achieving a 14% uplift in purchase intent.