- 01
Mobile gaming consumer spend is projected to decline 2% year-over-year to $108 billion in 2023, driven by macroeconomic instability, Apple’s App Tracking Transparency, and Chinese regulatory constraints.
- 02
Home console and PC/Mac gaming spending are bucking the mobile trend with projected growth of 3% and 4% respectively, fueled by improved hardware availability and subscription-based revenue models.
- 03
User acquisition is becoming more difficult and costly, forcing publishers to shift toward playable ads for action genres and diversify revenue through battle passes and subscriptions.
- 04
US gamer sentiment toward traditional in-game advertising is deteriorating, with rewarded video remaining the most tolerated format despite a general decline in its popularity.
- 05
The handheld gaming market is shifting as interest in the Nintendo Switch Lite wanes, while devices like the Steam Deck gain traction among distinct demographic segments.
- 06
Successful mobile titles in H1 2023, such as Monopoly GO and Honkai: Star Rail, achieved growth by combining strong intellectual property with sophisticated monetization strategies and social engagement features.