Year-End Report 2024: G5 Entertainment AB

G5 Entertainment AB reported a mixed financial year in 2024, with Q4 revenue declining by 12 % YoY to SEK 279.3 million (USD 1.13 bn) while gross margin improved to 69.1 %. The direct‑to‑consumer G5 Store accounted for 19 % of revenue, contributing to a 214 % jump in EBIT to SEK 32.8 million (11.8 % margin) and a net profit of SEK 33.5 million, translating to an EPS of 4.29. The company’s cash position strengthened, reaching MSEK 300 at year‑end, supported by a net operating inflow of MSEK 45.7 in Q4 and limited related‑party transactions beyond those disclosed in 2023. A dividend of SEK 8.0 per share, roughly 53 % of net profit, was proposed, reflecting confidence in ongoing profitability and organic growth.

User engagement metrics showed a decline: monthly active users fell 11 % and daily active users dropped 12 %. However, average revenue per paying user rose by 4 % to USD 65.7, indicating more effective monetisation within the G5 Store ecosystem. The company’s accounting framework treats each title as a single Monthly Unique User (MUU) and calculates Monthly Average Gross Revenue Per Paying User (MAGRPPU) by dividing total gross revenue by the number of paying users in that month. Operating expenses are segmented into user acquisition, salaries and bonuses, consulting fees, and other overheads, with averages reported over the last three months of each quarter.

Geographically, G5 operates primarily in Europe with a Malta subsidiary holding its game‑rights portfolio; the financials reflect currency fluctuations that benefited earnings. The report covers the full 2024 fiscal year, focusing on free‑to‑play titles across multiple platforms. Overall, the company demonstrates resilient profitability and a solid cash base despite headwinds in user growth, positioning it for continued investment in its direct‑to‑consumer channel.