Everplay Group Interim Results Presentation: September 2025

Everplay Group’s interim results for the first half of 2025 demonstrate a strategic focus on first-party intellectual property development, back catalogue management, and disciplined mergers and acquisitions. The company reports revenues of £72.4 million, a 10% decline compared to the same period in 2024, primarily attributed to the timing of license deals, a reduction in physical sales, and a strong prior-year comparative for its back catalogue. Despite the revenue dip, the group achieved a 570-basis-point expansion in gross margin to 46.5% and maintained an adjusted EBITDA of £19.2 million, positioning the firm to meet or slightly exceed full-year 2025 market expectations.

Operational performance was bolstered by a 40% increase in new release revenues, highlighted by the successful launch of Date Everything!, which sold over 500,000 units. While the astragon division experienced a revenue decline due to a lack of new releases in the first half, the group added five million new players and expects a stronger second half driven by a robust release schedule. StoryToys maintained steady performance with over 330,000 active subscribers and significant growth in lifetime downloads, reaching 266 million.

The group’s methodology emphasizes a balanced portfolio approach, utilizing lifecycle management to maximize the value of its 140-plus titles. Capital allocation remains disciplined, with £14.3 million invested in development costs and continued expansion through the acquisition of publishing rights for established franchises like Hammerwatch. With £59.4 million in cash and cash equivalents, the company is prioritizing predictable long-term growth through new revenue streams and a pipeline of ten first-party titles scheduled for release between 2025 and 2027. The interim results reflect a transition toward a more integrated, IP-focused business model following recent corporate acquisitions.