Thirteen companies listed on the Warsaw Stock Exchange have a combined worth of nearly PLN 9.5 billion. They generated PLN 270 million in earnings last year.
Page 62 of the reportPoland has comparable market significance to the US, UK, or Germany, with lower user acquisition costs. Paying player percentages and spend are lower than in Western Europe or North America, but the gap is narrowing.
The PlayStation brand, especially the PS4, dominates the console market in Poland. This trend is partly attributed to high system requirements of cross-platform titles like The Witcher 3: Wild Hunt.
The age distribution of Polish gamers shifted in 2016, with a significant decrease in the 15-24 age group. Mobile gaming for this age group increased by 5%.
This trend has been observed over the past 1.5 years, with examples including Youzu buying Bigpoint, Netmarble acquiring Kabam, and Tencent purchasing Supercell.
This report was made possible thanks to funding provided by the Ministry of Culture and National Heritage, the Ministry of Development, Creative Europe Desk Poland and the Agency The research part of the project was coordinated by the Kraków Technology Park. The partners of the report include the Polish Games Association, Indie Games Poland Foundation, Grupa Onet S.A. and Gry-Online S.A.
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