China’s video game market reached $51.8 billion in 2025 and is projected to grow at a 2.9% CAGR to reach $59.8 billion by 2030.
02
India is the fastest-growing market tracked, with 2025 revenue of $1.04 billion and a projected 11.2% CAGR through 2030, supported by a player base expected to reach 707 million.
03
East Asia remains the region with the highest ARPU, though 2025 revenue declined 3.17% to $28.2 billion due to Japanese market stagnation and macroeconomic conditions.
04
Southeast Asia’s market revenue hit $5.63 billion in 2025 and is forecast to grow at a 4.8% CAGR, with Thailand, the Philippines, and Indonesia identified as the fastest-growing sub-markets.
05
The MENA-3 region (Egypt, Saudi Arabia, UAE) generated $2.15 billion in 2025 and is expected to see the strongest ARPU growth, reaching $38 by 2030 despite potential geopolitical instability.
06
Key industry trends include the integration of GenAI in game development, increased out-of-app monetization, and a shift toward higher spending on premium PC and console titles in major markets like China.
07
Government regulatory activity is intensifying across Asia and MENA, with specific frameworks like Indonesia’s IGRS and Thailand’s Game Industry Promotion Act significantly impacting market entry and operational strategies.
Insights
01
China’s video game market reached $51.8 billion in 2025 and is projected to grow at a 2.9% CAGR to reach $59.8 billion by 2030.
02
India is the fastest-growing market tracked, with 2025 revenue of $1.04 billion and a projected 11.2% CAGR through 2030, supported by a player base expected to reach 707 million.
03
East Asia remains the region with the highest ARPU, though 2025 revenue declined 3.17% to $28.2 billion due to Japanese market stagnation and macroeconomic conditions.
04
Southeast Asia’s market revenue hit $5.63 billion in 2025 and is forecast to grow at a 4.8% CAGR, with Thailand, the Philippines, and Indonesia identified as the fastest-growing sub-markets.
05
The MENA-3 region (Egypt, Saudi Arabia, UAE) generated $2.15 billion in 2025 and is expected to see the strongest ARPU growth, reaching $38 by 2030 despite potential geopolitical instability.
06
Key industry trends include the integration of GenAI in game development, increased out-of-app monetization, and a shift toward higher spending on premium PC and console titles in major markets like China.
07
Government regulatory activity is intensifying across Asia and MENA, with specific frameworks like Indonesia’s IGRS and Thailand’s Game Industry Promotion Act significantly impacting market entry and operational strategies.