Key insights
6 takeaways · ~2 min read- 01Alphabet's Google Cloud revenue increased by $15.5 billion from 2024 to 2025, primarily driven by growth in Google Cloud Platform's infrastructure and platform services.
- 02Google Services' subscriptions, platforms, and devices revenues grew by $7.7 billion from 2024 to 2025, mainly due to increased paid subscriptions across YouTube services and Google One.
- 03Total cost of revenues for Alphabet increased by $16.2 billion from 2024 to 2025, with other cost of revenues rising by $11.2 billion and traffic acquisition costs (TAC) by $5.0 billion.
- 04Alphabet's revenues by geography in 2025 were 48% from the United States, 29% from EMEA, 17% from APAC, and 6% from Other Americas.
- 05Alphabet faces significant competition in its devices market, characterized by rapid technological advancements, short product life cycles, and price sensitivity.
- 06The company is incurring increasing costs and liabilities to build and maintain infrastructure for cloud computing services, invest in cybersecurity, and hire talent, while competitors are rapidly deploying similar services.
Summary
SEC 10-K filing for Alphabet, filed 2026-02-05.
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