Square Enix achieved record financial performance for the fiscal year ended March 31, 2010, characterized by a 41.7% increase in net sales to ¥192.3 billion and a 130% surge in operating income to ¥28.2 billion. This growth was primarily driven by a successful globalization strategy and the integration of Eidos Ltd., which expanded the company’s consolidated subsidiaries from 16 to 46. High-performing international titles, including Final Fantasy XIII, Batman: Arkham Asylum, and Just Cause 2, were instrumental in raising overseas revenue from 16.5% to 26.6% of total sales.
The period marked a significant strategic pivot toward a "network-centric" business model. Management prioritized transitioning into a community platform operator, focusing on digital networks, smartphone gaming, and user-generated data over traditional physical media. To support this evolution, the company underwent a major structural reorganization into a holding company format, which included a net headcount reduction of 457 employees and the integration of amusement and software units through mergers involving Taito Corporation and Square Enix Co., Ltd.
Financial results were impacted by ¥17.9 billion in extraordinary losses, largely due to the ¥12.2 billion accelerated amortization of goodwill and restructuring costs related to Taito. Despite these charges, net income rose to ¥9.5 billion. The company maintained a strong liquidity position with ¥109.7 billion in cash and equivalents, supported by the issuance of ¥35 billion in convertible bonds to manage debt redemptions. Moving forward, the strategy emphasizes expansion into the Chinese market and a commitment to stable shareholder returns, maintaining a 42.3% consolidated payout ratio while targeting future net sales of ¥160 billion.