University of Aalborg
Organization2 reports
2 reports, presentations and talks by University of Aalborg in the Game Industry Library, the newest “Framing Serious Games Development as a Matter of Business” (2016).
Documents
Whitepaper8 pages
Framing Serious Games Development as a Matter of Business
Serious games development is fundamentally shaped by the interplay between product design and business strategy.
- Serious games development is inseparable from business strategy, as the need for consistent cash flow and market reach directly dictates a game's design, narrative, and functional maturity.
- Developers operate on a 'pendulum' model, oscillating between creating highly specific, client-tailored versions and generic, scalable frameworks to balance customization with market growth.
- Consultancy-based firms prioritize bespoke, high-touch solutions that ensure quality control but face inherent limitations in scalability.
University of AalborgMar 2016
Whitepaper21 pages
Business Models for Serious Games Developers: Transition from a Product Centric to a Service Centric Approach
Serious games developers, primarily small and medium-sized enterprises, face significant sustainability challenges stemming from a reliance on high-cost, one-of-a-kind product models.
- Serious games developers must transition from one-off, product-centric models to service-centric, extended product models to overcome the sustainability challenges of high development costs and limited reusability.
- Integrating data analytics into game offerings is essential for providing empirical evidence of efficacy and ROI, which is a prerequisite for securing continued funding in the health and corporate sectors.
- Developers should treat games as dynamic, interoperable platforms rather than static assets to improve scalability and reach beyond niche market constraints.
International Journal of Serious GamesFeb 2014