SuperData

2020 Year in Review: Digital Games and Interactive Media

• The global digital games and interactive media industry grew 12% year-over-year in 2020, reaching $126.6 billion in total revenue.
• Free-to-play titles dominated the market, accounting for 78% of total digital revenue, primarily driven by mobile gaming in Asian markets.
• Premium game sales experienced the fastest growth at 28%, bolstered by high-profile releases such as Animal Crossing: New Horizons and Call of Duty: Modern Warfare.