New Zealand Game Developers Association

New Zealand Plays

• Gaming is a mainstream activity in New Zealand, with 81% of the population playing and 73% of households owning two or more gaming devices.
• The average New Zealand gamer is 36 years old, with 80% of the gaming population aged 18 or older.
• Over 75% of parents implement gameplay limits for their children, with nearly 40% describing these rules as strictly enforced.