Gamesight

State of Performance Marketing for Videogames

• First-party data integration is essential for efficiency, yielding conversion lifts of up to 63% in Meta-based campaigns.
• Influencer marketing currently outperforms traditional ad networks, achieving a 4.25% conversion rate and a 38.95% Day 7 retention rate.
• Meta and YouTube remain the primary media planning channels, utilized in 75% and 44% of campaigns respectively, while Twitch leads in conversion efficiency at 12%.