EIT Culture and Creativity

The State of the European Game Industry: Unleashing Full Potential

The European game industry currently commands an 11 percent share of the global market, yet it faces a structural trade deficit characterized by a reliance on foreign distribution platforms and a lack of major publishing conglomerates.

• The European game industry aims to double its annual turnover to over 40 billion euros by 2030 to compete with the dominant U.S. and Chinese markets.
• Europe currently holds an 11 percent share of the global market but suffers from a structural trade deficit due to a lack of major publishing conglomerates and heavy reliance on foreign distribution platforms.
• Growth is currently hindered by an investment winter, high marketing costs, platform-imposed revenue commissions, and restricted access to user data.