AlixPartners

2025 Media & Entertainment Industry Predictions Report

The analysis projects that artificial intelligence will be the primary catalyst for change across the media and entertainment landscape in 2025, enhancing human talent rather than replacing it.

• Global SVOD and AVOD revenue is projected to exceed $165 billion in 2025, with 60–70% of subscriptions in mature markets expected to shift toward bundled or aggregated models to combat churn.
• Traditional U.S. pay-TV providers are forecast to lose half their subscriber base, dropping below 50 million users as the industry pivots to 'stream-hub' models that bundle broadband with multiple streaming services.
• Cloud gaming is projected to grow at a 44% CAGR through 2030, reaching a $64 billion market as subscription-based monetization increasingly replaces traditional one-time hardware purchases.