The fiscal year 2018 second quarter briefing highlights a strategic pivot toward multiplatform and multiregional development as a means of extending the corporate value chain. A primary focus of this transition is the entry into the console market, specifically with the release of Fishing Star for the Nintendo Switch. This title marks a departure from the company’s traditional mobile business model, as it is designed as a one-time downloadable purchase without planned in-game transactions. The move into console gaming is intended to reach a broader demographic of gamers while maintaining strict cost controls by avoiding high-budget, major titles in the initial phase of market entry.

Operational performance remains centered on strengthening the lifecycle of existing hit titles through consistent content updates. Successes in the second quarter were driven by the addition of new scenarios to Another Eden: The Cat Who Goes Beyond Time, which improved overall customer engagement. While the pace of new title releases has moderated, the development pipeline remains active with several unannounced projects. The company is also refining its internal systems to more rapidly deploy content that aligns with evolving user preferences across its mobile portfolio.

Global expansion serves as another critical pillar of the current growth strategy. Preparations for overseas distribution are progressing steadily, particularly for titles such as Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freeze. This international push involves selecting local partners and determining optimal release windows to maximize fan engagement in foreign markets. Simultaneously, the advertising and media business continues to receive consistent investment, with the scale of future funding contingent upon the projected returns and the long-term viability of the segment.