Updated Mar 17, 2026 by GREE
GREE is pivoting toward multiplatform development by entering the console market, starting with the release of Fishing Star for the Nintendo Switch.
The company is testing a new revenue model for console gaming by releasing Fishing Star as a one-time purchase without in-game transactions.
To maintain profitability during its console market entry, GREE is avoiding high-budget, major titles in favor of strict cost controls.
Operational performance in Q2 FY2018 was driven by content updates for existing titles, specifically new scenarios added to Another Eden: The Cat Who Goes Beyond Time.
The company is actively pursuing global expansion by preparing overseas distribution for titles such as Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freeze.
GREE is refining internal systems to accelerate the deployment of content updates across its mobile portfolio to better align with changing user preferences.
Investment in the advertising and media business remains ongoing, with future funding levels dependent on projected returns and long-term segment viability.
GREE is pivoting toward multiplatform development by entering the console market, starting with the release of Fishing Star for the Nintendo Switch.
The company is testing a new revenue model for console gaming by releasing Fishing Star as a one-time purchase without in-game transactions.
To maintain profitability during its console market entry, GREE is avoiding high-budget, major titles in favor of strict cost controls.
Operational performance in Q2 FY2018 was driven by content updates for existing titles, specifically new scenarios added to Another Eden: The Cat Who Goes Beyond Time.
The company is actively pursuing global expansion by preparing overseas distribution for titles such as Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freeze.
GREE is refining internal systems to accelerate the deployment of content updates across its mobile portfolio to better align with changing user preferences.
Investment in the advertising and media business remains ongoing, with future funding levels dependent on projected returns and long-term segment viability.