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Report
47 pages
Next-Gen Mobile Games: The Arrival of Cross-Platform and Evolution of High-Fidelity Mobile Games
Mobile gaming is the industry's dominant force, generating $90.7 billion in 2021 and accounting for over half of total global gaming revenue.
The global mobile player base is projected to grow from 2.8 billion in 2021 to 3.2 billion by 2023.
High-fidelity games with AAA-quality production now account for nearly 70% of the top-grossing iOS titles in China, signaling a shift away from casual-only dominance.
Market Analysis
Market Forecast
Global
+1
Newzoo
Jan 2021
Report
42 pages
Mobile Game Taxonomy Report 2021
Hypercasual games became the dominant volume leader in 2020 with 6.3 billion downloads, a 123% year-over-year increase that surpassed the Arcade genre.
RPG and Strategy titles maintained their financial stronghold, collectively generating 50% of the total global revenue among top-performing mobile games.
Simulation games experienced the highest spending growth in 2020, recording a 56% increase in consumer expenditure.
Market Analysis
Monetization
Global
+1
Sensor Tower
Jan 2021
Report
73 pages
Store Intelligence Data Digest: Q1 2021
Global mobile app downloads reached 36.6 billion in Q1 2021, an 8.7% year-over-year increase driven by a 15.3% surge in Google Play installs.
Hypercasual games dominated the mobile gaming sector, accounting for over half of the top 20 titles on Google Play with publishers like Voodoo, AppLovin, and Crazy Labs maintaining market leadership.
Crash Bandicoot: On the Run achieved a strong market entry with 23.6 million downloads and nearly $700,000 in consumer spending during its first week.
Market Analysis
Mobile
Global
+2
Sensor Tower
Jan 2021
Whitepaper
61 pages
The 2021 Global Mobile Gamers Whitepaper
Mobile gaming generated $93.2 billion in 2021, accounting for over half of total industry revenue, with projections to reach $116.1 billion by 2024.
Users who engage with short-video platforms represent a high-value demographic that installs 50% more games and spends 36% more time playing weekly than the average gamer.
Short-video platform users are twice as likely as non-users to discover new titles through social content and subscription services, making them a primary target for strategy and MOBA developers.
Player Demographics
Mobile
Global
+1
TikTok
Jan 2021
Report
27 pages
Mobile Game Store Asset Optimization Trends 2021
The release of iOS 15 in late 2021 introduced native A/B testing for up to 90 days and the ability to create 35 unique Custom Product Pages, enabling highly targeted audience acquisition.
Top-performing publishers are aligning App Store screenshots and icons with high-performing ad creatives—such as Playrix and Nexters' 'Pull the Pin' ads—to reduce user acquisition costs and minimize conversion friction.
Successful mobile game publishers treat store assets as dynamic marketing tools rather than static elements, frequently updating them to reflect seasonal events, anniversaries, and live operations.
App Store Optimization
Market Analysis
User Acquisition
+2
Sensor Tower
Jan 2021
Report
222 pages
Turkey Game Market 2021 Report
The Turkish gaming market reached a total volume of $1.2 billion in 2021, supported by a player base of 42 million active users.
Mobile gaming generated $620 million in revenue, cementing Turkey's status as a global leader in the hyper-casual genre.
Financial activity hit record levels in 2021 with $266 million invested across 54 startups, highlighted by the emergence of Dream Games as a unicorn.
Market Analysis
Player Demographics
Investment
+2
Gaming in Turkey
Jan 2021
Report
30 pages
Mobile App Trends 2021: A Focus on APAC
APAC dominates the global mobile market, accounting for 64% of total app downloads and 60% of global mobile gaming revenue.
Mobile adoption surged during 2020 lockdowns, driving a 31% increase in regional installs and a 54% rise in sessions year-over-year.
Hyper-casual gaming experienced explosive growth with a 66% increase in installs during 2020, while fintech installs grew by 36% in the same period.
Market Analysis
Mobile
Asia
Adjust
Jan 2021
Report
30 pages
Mobile Game Genre Report: Comparing & Contrasting Eastern and Western Markets
Role-playing games (RPGs) dominated the 2020 mobile market with $18.5 billion in revenue, representing over 21% of the global market share.
East Asian markets (China, Japan, and South Korea) drive RPG financial performance, accounting for 72% of the genre's total global earnings.
Successful RPG monetization is shifting toward hybrid models, as 83% of players are receptive to opt-in rewarded video ads alongside traditional gacha mechanics and battle passes.
Market Analysis
Mobile
RPG
+1
Newzoo
Jan 2021
Whitepaper
63 pages
White Paper on Global Mobile Games 2021
Rising acquisition costs and iOS privacy regulations triggered a 200% surge in ad creatives and a 34% year-over-year increase in CPMs on platforms like Meta.
The United States became the most expensive market for mobile advertising, reaching an average CPM of $28.18.
Total advertiser market growth slowed by 5% in 2021, forcing developers to prioritize data-driven optimization and regional targeting to protect ROI.
Market Analysis
Mobile
User Acquisition
+4
SocialPeta
Jan 2021
Report
53 pages
Mobile Market Forecast: 2021-2025
The global mobile application market is projected to reach $270 billion in consumer spending and 230 billion annual downloads by 2025.
Non-game applications are rapidly gaining market share and are expected to account for nearly 50% of total spending by 2025.
Non-game revenue is projected to surpass gaming revenue on the Apple App Store as early as 2024.
Market Forecast
Market Analysis
Global
+1
Sensor Tower
Jan 2021
Report
55 pages
State of Mobile 2021
Mobile gaming remains the primary economic engine of the industry, accounting for 66% of total consumer spending and projected to exceed $120 billion in 2021.
Global consumer spending on apps rose 20% year-over-year to $143 billion, while daily mobile engagement reached an average of 4.2 hours per user, surpassing live television viewership in the U.S.
The mobile advertising market reached $240 billion in total spend, bolstered by a 95% increase in ad placements within the United States.
Market Analysis
Player Behavior
Global
+1
data.ai
Jan 2021
Report
25 pages
An Analysis of IPs in U.S. Mobile Gaming
Licensed IP titles represent only 9% of the U.S. mobile market but account for 23% of total player spending and 17% of all installs.
Video game franchises are the primary drivers of IP revenue, contributing one-third of the total, followed by manga (13%), television (12%), and comics (10%).
Action, shooter, and role-playing games rely most heavily on licensed IP, with these genres deriving 64%, 45%, and 47% of their respective revenues from such titles.
Market Analysis
Mobile
USA
Sensor Tower
Jan 2021
Report
26 pages
Gaming Spotlight 2021 Review
Mobile gaming is the dominant market force, with 2021 spending projected to be 3.1 times higher than that of home consoles.
Global game downloads reached over 1 billion per week in Q1 2021, a 30% increase over pre-pandemic levels, while weekly spending grew 40% to $1.7 billion.
Cross-platform functionality is a critical success factor, as evidenced by the performance of titles like Roblox and Genshin Impact that prioritize cross-play and cross-save features.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2021
Report
22 pages
Shooter Genre Snapshot
The mobile shooter genre is the sixth-largest segment on the US iOS App Store, currently accounting for approximately six percent of total revenue.
Market stagnation is significant, as no new shooter titles have entered the top 500 rankings in the past two years.
Following the removal of Fortnite, Call of Duty: Mobile, PUBG Mobile, and Garena Free Fire have become the entrenched market leaders, with Garena Free Fire doubling its quarterly revenue to reach parity with Call of Duty.
Market Analysis
Global
Shooter
+1
GameRefinery
Jan 2021
Report
26 pages
The State of Card Battler Mobile Games
Card-battlers are a high-growth segment of mid-core strategy, accounting for 34% of total strategy revenue and experiencing a 17% revenue increase in Q1 2021.
The U.S. market is capturing a larger share of player spending, growing to 27% of global revenue in H1 2021, a six-percentage-point increase year-over-year.
Card-battlers demonstrate strong monetization potential with a U.S. Revenue Per Download (RPD) of $19, which is double the global average and represents the fastest RPD growth (175%) among strategy sub-genres in H1 2021.
Market Analysis
Mobile
Card Battler
+1
Sensor Tower
Jan 2021
Report
19 pages
The Modern Mobile Gamer: 2021 Gen Z Edition
Mobile is the dominant gaming platform for Gen Z, with 86% of the demographic using smartphones for gaming compared to only 42% who use consoles.
Rewarded advertising is the most effective engagement strategy for this group, with 54% preferring rewarded ads and 53% engaging with them, significantly outperforming Instagram (38%) and TikTok (23%).
The COVID-19 pandemic significantly accelerated mobile gaming adoption, with 71% of Gen Z respondents reporting increased mobile gameplay during 2020.
Player Demographics
Player Behavior
Monetization
+2
Tapjoy
Jan 2021
Report
10 pages
Hyper-Casual Games – Industry Snapshot
A 40% Day 1 retention rate serves as the critical performance benchmark for hyper-casual titles; games falling below this threshold should be iterated upon immediately or terminated.
European markets lead in short-term engagement with a 49% Day 1 retention rate, while Japan excels in long-term retention at 19% and average session lengths of 63 minutes.
The United States market shows moderate engagement metrics, recording a 43% Day 1 retention rate and an average playtime of 43 minutes.
Market Analysis
Global
Mobile
+1
GameIntel
Jan 2021
Report
26 pages
An Analysis of the Card Battler Sub‑Genre 2021
The card battler sub-genre reached a new revenue baseline exceeding $55 million per month in the first half of 2021, driven by a 17 percent quarterly revenue increase.
The United States has become a critical market, accounting for 27 percent of global player spending and experiencing a 53 percent increase in revenue per download during the first half of 2021.
Market leadership is dominated by established intellectual properties, with Yu-Gi-Oh! Duel Links and Hearthstone leading in lifetime earnings and Magic: The Gathering Arena entering the top ten shortly after its March 2021 launch.
Market Analysis
Card Battler
Mobile
+1
Sensor Tower
Jan 2021
Report
20 pages
Match3 Genre Snapshot Report May 2021 (2021)
As of mid-2021, the Match3 subgenre is the largest segment of the US iOS mobile gaming market, generating approximately 16% of total revenue.
Every new Match3 title that entered the top 500 grossing rankings between late 2019 and early 2021 retained traditional swapping mechanics, confirming that core gameplay innovation is less critical than secondary feature integration.
Success in the modern market is driven by meta-layers like customization and decoration, as evidenced by the performance of titles such as Royal Match and Project Makeover.
Market Analysis
Mobile
Puzzle
+2
GameRefinery
Jan 2021
Report
31 pages
Social Casino Gaming Apps Report 2021
The social casino market is highly consolidated, with no new titles breaking into the top 200 rankings between August 2020 and August 2021.
Market entry is increasingly expensive, with average cost-per-install reaching $7.21 and iOS acquisition costs more than double those of Android due to privacy tracking limitations.
Battle pass mechanics experienced rapid adoption, with market penetration growing from 5% to 36% in a single year.
Market Analysis
Global
Social Casino
+1
Liftoff
Jan 2021
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