What is Attention Metrics?
Attention Metrics: Measurements of focused attention viewers give to an ad, beyond viewability to actual cognitive engagement.
- Category:
- Marketing
Other definitions
- MarketingMeasurement tools used to quantify the level of user engagement and focus on an advertisement, rather than just simple viewability.
Attention Metrics in the library
1 document in the library covers Attention Metrics.
- Trends Report 2025
Anzu · 2025 · Report