Toxicity remains a significant barrier to engagement, with 51% of all women reporting negative experiences, a figure that spikes to 79% among Gen Z players.
02
To avoid harassment, many women are actively hiding their gender or opting out of voice chat, contributing to a broader industry trend where solo play is increasingly preferred over multiplayer experiences.
03
While women play an average of six genres, engagement on PC and console platforms has plateaued since 2024 as Gen Z players increasingly prioritize social media over traditional gaming.
04
Consumer spending is becoming more selective, characterized by a decline in annual gaming expenditure and growing skepticism regarding the value proposition of DLC.
05
Discovery methods are bifurcated by age, with younger players relying on streamers and creators for social proof, while older demographics prioritize personal recommendations and brand familiarity.
Insights
01
Toxicity remains a significant barrier to engagement, with 51% of all women reporting negative experiences, a figure that spikes to 79% among Gen Z players.
02
To avoid harassment, many women are actively hiding their gender or opting out of voice chat, contributing to a broader industry trend where solo play is increasingly preferred over multiplayer experiences.
03
While women play an average of six genres, engagement on PC and console platforms has plateaued since 2024 as Gen Z players increasingly prioritize social media over traditional gaming.
04
Consumer spending is becoming more selective, characterized by a decline in annual gaming expenditure and growing skepticism regarding the value proposition of DLC.
05
Discovery methods are bifurcated by age, with younger players relying on streamers and creators for social proof, while older demographics prioritize personal recommendations and brand familiarity.