Market (Overall)ยทUpdated Mar 17, 2026 by Circana
The U.S. gaming population stands at 236.4 million people, representing 71% of the population, which is a slight decline from the 2020 peak of 74% but remains above 2018 levels.
Average weekly engagement has increased to 14.5 hours, up 1.8 hours since 2022, while average spending over a six-month period has risen to $56.20.
The market is shifting toward more dedicated segments, with a migration away from casual 'Incidental Players' and 'Daily Dabblers' toward 'Super Gamers' and 'Transitionals'.
Mobile remains the dominant platform with 65% reach, while console gaming has experienced the most significant growth in weekly time investment.
PC gaming reach has declined by 4% since 2022.
Super Gamers, primarily males aged 18 to 34, represent the most valuable demographic due to their multi-platform usage and high engagement with streaming and esports.
The U.S. gaming population stands at 236.4 million people, representing 71% of the population, which is a slight decline from the 2020 peak of 74% but remains above 2018 levels.
Average weekly engagement has increased to 14.5 hours, up 1.8 hours since 2022, while average spending over a six-month period has risen to $56.20.
The market is shifting toward more dedicated segments, with a migration away from casual 'Incidental Players' and 'Daily Dabblers' toward 'Super Gamers' and 'Transitionals'.
Mobile remains the dominant platform with 65% reach, while console gaming has experienced the most significant growth in weekly time investment.
PC gaming reach has declined by 4% since 2022.
Super Gamers, primarily males aged 18 to 34, represent the most valuable demographic due to their multi-platform usage and high engagement with streaming and esports.