Country & Regional Reports·Updated Apr 13, 2026 by AppsFlyer
India’s mobile gaming market is projected to reach a value of $8.6 billion by 2027, supported by a user base of over 600 million active players.
In-app purchase revenue in the Indian mobile gaming sector is forecasted to reach $284 billion by 2026.
Retention is critical for profitability, as acquiring new customers is five times more expensive than retaining existing ones.
Data-driven engagement tools are highly effective, with in-app campaigns achieving conversion rates between 15% and 44% and push notifications maintaining a 3.34% click-through rate.
Advanced segmentation techniques, including RFM analysis and predictive AI models like Sherpa, are necessary to reduce churn and lower acquisition costs.
App Store Optimization (ASO) strategies, such as the keyword testing used by RummyCircle, can significantly impact growth, with one campaign driving a 14.2% increase in visibility and 200,000 additional downloads.
India’s mobile gaming market is projected to reach a value of $8.6 billion by 2027, supported by a user base of over 600 million active players.
In-app purchase revenue in the Indian mobile gaming sector is forecasted to reach $284 billion by 2026.
Retention is critical for profitability, as acquiring new customers is five times more expensive than retaining existing ones.
Data-driven engagement tools are highly effective, with in-app campaigns achieving conversion rates between 15% and 44% and push notifications maintaining a 3.34% click-through rate.
Advanced segmentation techniques, including RFM analysis and predictive AI models like Sherpa, are necessary to reduce churn and lower acquisition costs.
App Store Optimization (ASO) strategies, such as the keyword testing used by RummyCircle, can significantly impact growth, with one campaign driving a 14.2% increase in visibility and 200,000 additional downloads.