Market (Overall)·Updated Mar 21, 2026 by data.ai
Between 2012 and 2018, the Google Play Store generated over $85 billion in consumer spend across 330 billion total downloads, with more than 5,000 apps surpassing the $1 million revenue milestone.
Annual consumer spend on Google Play is projected to reach $42 billion by 2022, representing a 90% increase from 2017 levels.
While India leads in total download volume with 36.9 billion, Japan is the most lucrative market, contributing $25.1 billion in total consumer spend.
A 2017 shift toward in-app subscriptions, supported by reduced transaction fees for long-term subscribers, drove a 55% growth in non-gaming app spend.
Facebook-owned properties hold the top four spots for all-time downloads, while LINE and Tinder lead non-gaming consumer spend.
In the gaming sector, Subway Surfers holds the record for most downloads, whereas Puzzle & Dragons and Monster Strike lead in total revenue.
Between 2012 and 2018, the Google Play Store generated over $85 billion in consumer spend across 330 billion total downloads, with more than 5,000 apps surpassing the $1 million revenue milestone.
Annual consumer spend on Google Play is projected to reach $42 billion by 2022, representing a 90% increase from 2017 levels.
While India leads in total download volume with 36.9 billion, Japan is the most lucrative market, contributing $25.1 billion in total consumer spend.
A 2017 shift toward in-app subscriptions, supported by reduced transaction fees for long-term subscribers, drove a 55% growth in non-gaming app spend.
Facebook-owned properties hold the top four spots for all-time downloads, while LINE and Tinder lead non-gaming consumer spend.
In the gaming sector, Subway Surfers holds the record for most downloads, whereas Puzzle & Dragons and Monster Strike lead in total revenue.