Country & Regional Reports·Updated Apr 8, 2026 by Sensor Tower
Southeast Asia's mobile game market saw 4.2 billion installs in H1 2024, a 3.4% increase, while in-app purchase (IAP) revenue reached $1.16 billion, a 3.4% year-over-year rise but a 3% decline from the previous half-year.
Indonesia is the region's largest market by volume, accounting for 41% of total downloads with 10% growth, while Thailand leads in profitability, contributing $400 million in IAP revenue.
Google Play remains the dominant platform in the region, capturing 91% of total download volume and 57% of total IAP revenue.
While strategy and RPG titles command 47% of downloads, they experienced revenue declines of 3%–9%, whereas sports titles saw a significant 39% revenue surge, now representing 9% of total IAP income.
Honor of Kings demonstrated rapid market penetration following its June 2024 launch, capturing the top download spot in July and generating 51% of its global downloads from Indonesia by August.
Mobile Legends: Bang Bang leads regional revenue at $1.16 billion, while Roblox shows strong momentum with a 90% revenue increase and Garena Free Fire maintains a 54% growth rate in downloads.
Southeast Asia's mobile game market saw 4.2 billion installs in H1 2024, a 3.4% increase, while in-app purchase (IAP) revenue reached $1.16 billion, a 3.4% year-over-year rise but a 3% decline from the previous half-year.
Indonesia is the region's largest market by volume, accounting for 41% of total downloads with 10% growth, while Thailand leads in profitability, contributing $400 million in IAP revenue.
Google Play remains the dominant platform in the region, capturing 91% of total download volume and 57% of total IAP revenue.
While strategy and RPG titles command 47% of downloads, they experienced revenue declines of 3%–9%, whereas sports titles saw a significant 39% revenue surge, now representing 9% of total IAP income.
Honor of Kings demonstrated rapid market penetration following its June 2024 launch, capturing the top download spot in July and generating 51% of its global downloads from Indonesia by August.
Mobile Legends: Bang Bang leads regional revenue at $1.16 billion, while Roblox shows strong momentum with a 90% revenue increase and Garena Free Fire maintains a 54% growth rate in downloads.