- 01
The shooter genre on US iOS is highly concentrated, with the 'Big Three'—Garena Free Fire, Call of Duty: Mobile, and PUBG Mobile—collectively generating over 84% of total genre revenue.
- 02
Garena Free Fire experienced significant growth in 2021, doubling its iOS revenue and capturing approximately 30% of the market share to rival Call of Duty: Mobile for the top position as of Q2 2021.
- 03
The shooter genre accounts for roughly 6% of total US iOS revenue, currently ranking as the platform's 6th largest mobile genre.
- 04
The removal of Fortnite from the App Store in August 2020 eliminated a title that previously commanded approximately 30% of the iOS shooter market.
- 05
New-entry performance is stagnant, as no new shooter titles launched in the two years prior to September 2021 have cracked the top 200 grossing list.
- 06
Market dominance is sustained through a combination of seasonal Battle Pass progression systems, time-limited gacha mechanics, and frequent live events and game modes.
- 07
Beyond the top three leaders, the remaining market is highly fragmented, with the 4th through 10th ranked titles each holding less than 4% of the revenue share.