Market (Overall)·Updated Mar 17, 2026 by GameRefinery
The shooter genre on US iOS is highly concentrated, with the 'Big Three'—Garena Free Fire, Call of Duty: Mobile, and PUBG Mobile—collectively generating over 84% of total genre revenue.
Garena Free Fire experienced significant growth in 2021, doubling its iOS revenue and capturing approximately 30% of the market share to rival Call of Duty: Mobile for the top position as of Q2 2021.
The shooter genre accounts for roughly 6% of total US iOS revenue, currently ranking as the platform's 6th largest mobile genre.
The removal of Fortnite from the App Store in August 2020 eliminated a title that previously commanded approximately 30% of the iOS shooter market.
New-entry performance is stagnant, as no new shooter titles launched in the two years prior to September 2021 have cracked the top 200 grossing list.
Market dominance is sustained through a combination of seasonal Battle Pass progression systems, time-limited gacha mechanics, and frequent live events and game modes.
Beyond the top three leaders, the remaining market is highly fragmented, with the 4th through 10th ranked titles each holding less than 4% of the revenue share.
The shooter genre on US iOS is highly concentrated, with the 'Big Three'—Garena Free Fire, Call of Duty: Mobile, and PUBG Mobile—collectively generating over 84% of total genre revenue.
Garena Free Fire experienced significant growth in 2021, doubling its iOS revenue and capturing approximately 30% of the market share to rival Call of Duty: Mobile for the top position as of Q2 2021.
The shooter genre accounts for roughly 6% of total US iOS revenue, currently ranking as the platform's 6th largest mobile genre.
The removal of Fortnite from the App Store in August 2020 eliminated a title that previously commanded approximately 30% of the iOS shooter market.
New-entry performance is stagnant, as no new shooter titles launched in the two years prior to September 2021 have cracked the top 200 grossing list.
Market dominance is sustained through a combination of seasonal Battle Pass progression systems, time-limited gacha mechanics, and frequent live events and game modes.
Beyond the top three leaders, the remaining market is highly fragmented, with the 4th through 10th ranked titles each holding less than 4% of the revenue share.