Market (Overall)·Updated Mar 17, 2026 by GameRefinery
As of mid-2021, RPGs account for approximately 14% of total revenue on the US iOS mobile gaming platform.
The RPG market is shifting from traditional turn-based titles toward high-fidelity, open-world Action RPGs that offer console-quality experiences.
Genshin Impact is the primary driver of the genre's evolution, currently commanding over 10% of the total RPG market share.
Top-performing RPGs increasingly differentiate themselves through specific player motivations, such as Genshin Impact’s focus on single-player exploration versus My Hero Academia’s emphasis on competitive PvP.
Revenue growth in the genre is primarily driven by limited-time 'banner' gacha systems and IP collaboration events, such as the crossover between The Seven Deadly Sins: Grand Cross and Stranger Things.
Successful engagement strategies now frequently involve integrating bespoke gameplay modes, such as tower defense or unique PvE challenges, alongside character collection mechanics.
As of mid-2021, RPGs account for approximately 14% of total revenue on the US iOS mobile gaming platform.
The RPG market is shifting from traditional turn-based titles toward high-fidelity, open-world Action RPGs that offer console-quality experiences.
Genshin Impact is the primary driver of the genre's evolution, currently commanding over 10% of the total RPG market share.
Top-performing RPGs increasingly differentiate themselves through specific player motivations, such as Genshin Impact’s focus on single-player exploration versus My Hero Academia’s emphasis on competitive PvP.
Revenue growth in the genre is primarily driven by limited-time 'banner' gacha systems and IP collaboration events, such as the crossover between The Seven Deadly Sins: Grand Cross and Stranger Things.
Successful engagement strategies now frequently involve integrating bespoke gameplay modes, such as tower defense or unique PvE challenges, alongside character collection mechanics.