PlayWay S.A. has finalized an investment agreement to acquire a controlling interest in Woodland Games Sp. z o.o., a development studio based in Włocławek, Poland. This strategic move, executed on October 20, 2017, involves a capital injection of 292,000 PLN by PlayWay. Following the initial capital increase, PlayWay holds a dominant 97.33% stake in the company, while the three founding partners—Paweł Kozakowski, Paweł Henke, and Jakub Trzebiński—retain the remaining minority shares.
The agreement includes a performance-based equity restructuring clause tied to the commercial success of the studio's debut project, currently titled Neon. If the game generates a profit exceeding all production and marketing costs within 18 months of its release on the PC platform, Woodland Games will issue new shares to the founding partners. This conditional adjustment would significantly redistribute ownership, reducing PlayWay’s stake to 59.11% while increasing the founders' collective holdings, most notably raising Paweł Kozakowski’s share to 34.82%.
This investment aligns with PlayWay’s broader business model of incubating specialized development teams to expand its portfolio of PC titles. The primary objective for Woodland Games is the completion and launch of Neon, followed by the development of subsequent gaming projects. The transaction highlights the industry trend of using milestone-based equity incentives to align the interests of major publishers with independent development talent.