PlayWay S.A. increased its ownership stake in Circus Sp. z o.o. to 72.72% by acquiring 383 shares from an individual shareholder on December 6, 2018.
The acquisition is driven by the commercial potential of Circus Sp. z o.o.'s flagship title, Cooking Simulator.
Cooking Simulator reached nearly 50,000 entries on its Steam Wishlist at the time of the transaction, serving as a key indicator of future sales demand.
This move aligns with PlayWay's corporate strategy to consolidate its portfolio by securing controlling interests in Polish gaming development studios.
By achieving a majority stake, PlayWay has strengthened its direct influence over the studio's production pipeline and future revenue streams.
The transaction was formally disclosed in compliance with the Market Abuse Regulation regarding the publication of inside information.
PlayWay S.A. has formally increased its ownership stake in the Warsaw-based development studio Circus Sp. z o.o. through the acquisition of 383 shares from an individual shareholder. This transaction, finalized on December 6, 2018, elevates PlayWay’s total holding to 72.72% of the company’s share capital. The acquisition aligns with PlayWay’s broader corporate strategy of consolidating its portfolio of development teams and securing controlling interests in promising creative entities within the Polish gaming sector.
The strategic value of this investment is primarily driven by the commercial potential of the studio's flagship project, Cooking Simulator. At the time of the acquisition, the title demonstrated significant market interest, boasting nearly 50,000 entries on the Steam Wishlist. This metric serves as a critical indicator of future sales performance and consumer demand within the PC gaming market, justifying the increased capital commitment from the parent company.
This corporate action was disclosed under the regulatory framework of the Market Abuse Regulation concerning the publication of inside information. The scope of the announcement is focused on the immediate change in ownership structure and the specific product milestones of the subsidiary. By securing a dominant majority position in Circus Sp. z o.o., PlayWay strengthens its influence over the studio's production pipeline and future revenue streams as the developer moves toward the commercial release of its high-anticipation titles.
