The establishment of RL9sport Games S.A. on December 15, 2020, marks a strategic partnership between PlayWay S.A., professional footballer Robert Lewandowski, and veteran developer Rafał Cymerman. This joint venture focuses exclusively on the development, marketing, and global distribution of the title Football Coach the Game. The project is designed for a multi-platform release, targeting PC, consoles, and mobile devices to maximize market reach within the sports management simulation genre.
The ownership structure reflects a specialized division of labor and resource allocation. PlayWay S.A. holds a 50% stake in the new entity, contributing its institutional expertise in marketing and sales infrastructure. Rafał Cymerman, holding a 30% share, is responsible for assembling the production team and overseeing the entire development lifecycle. His contribution is rooted in the technical know-how and community engagement strategies derived from his previous experience with Liga Polska Manager 95. Robert Lewandowski holds the remaining 20% of the shares and is tasked with providing direct consultancy and support to the project team throughout the development process.
This collaboration combines PlayWay’s publishing power with the technical legacy of Polish sports management gaming and the global brand equity of a high-profile professional athlete. By integrating specialized development experience with high-level industry marketing and professional football insights, the venture aims to establish a competitive presence in the sports simulation segment. The formation of the company under Polish commercial law serves as the formal foundation for the production and commercialization phases of the upcoming title.