PlayWay S.A. established a new development studio, Purple Frog Sp. z o.o., in Milanówek, Poland, on September 14, 2020.
PlayWay S.A. holds a 24.5% minority stake in the new entity, acquired through 49 shares for a total investment of 2,450 PLN.
The remaining 75.5% equity (151 shares) is held by the development team and an external investor, who is providing capital for the studio's debut production.
Purple Frog Sp. z o.o. was incorporated with an initial share capital of 10,000 PLN, consisting of 200 shares valued at 50 PLN each.
The studio's debut project is currently in development, though specific details regarding the game's title or genre remain undisclosed.
The management board of PlayWay S.A. announced the formal establishment of a new subsidiary, Purple Frog Sp. z o.o., headquartered in Milanówek, Poland, on September 14, 2020. This strategic move expands the parent company’s extensive ecosystem of development studios. The newly formed entity operates with an initial share capital of 10,000 PLN, divided into 200 shares with a nominal value of 50 PLN each.
PlayWay S.A. holds a minority stake in the venture, having acquired 49 shares for a total contribution of 2,450 PLN, representing 24.5% of the company’s share capital. The remaining 151 shares, or 75.5% of the equity, are held by the development team and an external investor. This ownership structure reflects a collaborative model where the development team maintains a significant stake while the external investor provides the necessary capital to fund the studio’s first original production.
This corporate action follows the standard operational strategy of the Polish gaming sector, where larger publishers foster smaller, specialized studios to diversify their portfolio. The establishment of Purple Frog Sp. z o.o. signifies the commencement of a specific development project backed by dedicated financing, though the specific title or genre of the debut production remains undisclosed at the time of incorporation. The transaction was conducted in accordance with market regulations regarding the disclosure of inside information.
