Updated Mar 17, 2026 by PlayWay
Legal · September 14, 2020
Published by PlayWay
The management board of PlayWay S.A. announced the formal establishment of a new subsidiary, Purple Frog Sp. z o.o., headquartered in Milanówek, Poland, on September 14, 2020. This strategic move expands the parent company’s extensive ecosystem of development studios. The newly formed entity operates with an initial share capital of 10,000 PLN, divided into 200 shares with a nominal value of 50 PLN each. PlayWay S.A. holds a minority stake in the venture, having acquired 49 shares for a total contribution of 2,450 PLN, representing 24.5% of the company’s share capital. The remaining 151 shares, or 75.5% of the equity, are held by the development team and an external investor. This ownership structure reflects a collaborative model where the development team maintains a significant stake while the external investor provides the necessary capital to fund the studio’s first original production. This corporate action follows the standard operational strategy of the Polish gaming sector, where larger publishers foster smaller, specialized studios to diversify their portfolio. The establishment of Purple Frog Sp. z o.o. signifies the commencement of a specific development project backed by dedicated financing, though the specific title or genre of the debut production remains undisclosed at the time of incorporation. The transaction was conducted in accordance with market regulations regarding the disclosure of inside information.
Raport bieżący nr 33/ 2020 Data: 2020‑ 09‑ 14 godz. 22:57 Zawiązanie Purple Frog Spółka z ograniczoną odpowiedzialnością z siedzibą w Milanówku Zarząd spółki Playway S.A. z siedzibą w Warszawie (dalej także jako: „Spółka”. „ Emitent”) informuje, iż w dniu 14. 09.2020 r. Spółka wraz z innymi podmiotami zawiązała nową spółkę tj. Purple Frog Spółka z ograniczoną odpowiedzialnością z siedzibą w Milanówku (dalej także jako: Purple Frog). Kapitał zakładowy Purple Frog wynosi10.000,00 zł i dzieli się na 200 udziałów po 50 zł każdy. Emitent objął 49 udziałów, o łącznej wartości 2450 zł, w zamian za wkład 2450 zł tj. 24,5% w kapitale zakładowym Purple Frog. Reszta udziałów (tj 151 szt.) została objęta przez zespół deweloperski oraz inwestora który zapewnił finansowanie pierwszej autorskiej produkcji Purple Frog. Podstawa prawna: Art. 17 ust. 1 MAR ‑ informacje poufne ZA ZARZĄD: Krzysztof Kostowski Prezes Zarządu
PlayWay S.A. established a new subsidiary, Hyper Studio Sp. z o.o., on September 22, 2020, to expand its publishing capabilities within the Polish gaming sector. Headquartered in Warsaw, the new entity was formed through a collaborative investment involving PlayWay S.A., two of its capital group members—Games Incubator Sp. z o.o. and Ritual Interactive S.A.—and a private individual. This strategic move aims to leverage PlayWay’s existing infrastructure to publish smaller video game titles sourced from outside the immediate capital group, effectively broadening the parent company's market reach and portfolio diversity. The financial structure of Hyper Studio consists of a share capital totaling 100,000 PLN, divided into 2,000 shares with a nominal value of 50 PLN each. PlayWay S.A. acquired a 30 percent stake in the venture by subscribing to 600 shares for a total cash contribution of 30,000 PLN. This ownership structure ensures that while Hyper Studio operates as a distinct entity, it remains closely integrated with the broader PlayWay ecosystem. This corporate action was disclosed in accordance with market abuse regulations regarding inside information, reflecting standard transparency requirements for publicly traded entities on the Warsaw Stock Exchange. By focusing on external, smaller-scale projects, the establishment of Hyper Studio represents a targeted effort to capture niche market opportunities and provide a specialized publishing pathway for independent developers who are not yet part of the primary PlayWay network.
PlayWay S.A. announced the formal establishment of a new subsidiary, Garlic Jam S.A., on November 13, 2020. Headquartered in Warsaw, the new entity was formed through a joint investment involving PlayWay S.A., CreativeForge Games S.A., Games Incubator sp. z o.o., and two individual partners. This strategic move expands the PlayWay capital group’s footprint in the Polish game development sector, specifically targeting the production of first-person shooter (FPS) titles for the PC market. The initial share capital of Garlic Jam S.A. is set at 100,000 PLN, divided into 1,000,000 series A ordinary bearer shares with a nominal value of 0.10 PLN each. The ownership structure is distributed among the founding parties to ensure collaborative oversight. Games Incubator sp. z o.o. and CreativeForge Games S.A. each hold the largest individual stakes at 28% (280,000 shares each). PlayWay S.A. maintains a 24% direct interest (240,000 shares), while the remaining 20% (200,000 shares) is held collectively by the two individual partners. The operational objective for Garlic Jam S.A. focuses on a high-output development model within the FPS genre. The company intends to manage a production pipeline capable of developing two titles simultaneously on an annual basis. This formation aligns with the broader industry trend of establishing specialized satellite studios to diversify portfolio offerings while leveraging the publishing and marketing infrastructure of a larger parent group. The establishment of the company was conducted in accordance with market disclosure regulations regarding confidential information.
PlayWay S.A. has expanded its corporate portfolio through the establishment of a new subsidiary, Trigger Labs Sp. z o.o., based in Warsaw. This strategic move, finalized in April 2020, involves a partnership between the parent company and an experienced individual developer. The new entity is structured with a share capital of 5,000 PLN, divided into 100 shares with a nominal value of 50 PLN each. PlayWay holds a controlling interest of 55 percent in the venture, while the individual partner retains the remaining 45 percent. The financial terms of the incorporation reveal a significant premium paid by the parent company to secure its majority stake. While the nominal value of PlayWay’s 55 shares totals 2,750 PLN, the actual cash contribution provided by the company amounts to 97,750 PLN. In contrast, the individual partner contributed 2,250 PLN for their 45 shares, matching the nominal value. This investment structure underscores the value placed on the creative and technical expertise brought by the minority partner. The individual partner leads a development team that has been active since 2014, with a portfolio that includes titles such as Symmetry, The Last Journey, and Repressed. Under the new corporate structure, Trigger Labs is tasked with the development of several upcoming titles, specifically Flight Catastrophe, Pandemic Train, and Plague Ship. This formation aligns with the broader industry trend of major publishers establishing specialized satellite studios to focus on specific intellectual properties and niche simulation or survival genres. The establishment of this subsidiary represents a formalization of existing collaborative efforts to bring these specific projects to the global gaming market.
The establishment of Septarian Games S.A. on September 9, 2020, marks a strategic expansion for PlayWay S.A. within the Polish game development sector. Headquartered in Warsaw, the new joint-stock company was formed with an initial share capital of 105,000 PLN, divided into 1,050,000 shares. PlayWay S.A. maintains a dominant position in the venture, holding 770,000 Series A shares, which represents a 73.33% stake in the share capital. The remaining ownership is distributed between developers, who hold 21.91% of the capital, and external investors, who contributed 1,000,000 PLN for a 4.76% stake via Series B shares. The primary objective of Septarian Games S.A. is the production of four specific PC titles: Combat Engineer, Post Apocalyptic Builder, Fort Renovator, and Apollo 13. This formation follows a previous corporate action from July 2020 involving a limited liability company of the same name. Under the new organizational structure, the original limited liability entity will undergo a name change and be assigned a different development team, effectively separating the new joint-stock company’s project pipeline from previous arrangements. This corporate development reflects PlayWay’s broader business model of incubating specialized development studios to manage diverse portfolios of simulation and builder-style games. The financial structure highlights a significant premium paid by external investors, as their 5,000 PLN nominal value contribution required a 1,000,000 PLN investment. This move underscores the ongoing consolidation and structured growth of the Polish gaming industry during the third quarter of 2020, focusing on niche simulation titles for the global market.