LegalPlayWay
Current Report No. 31/2017: Agreement on Distribution of Agony and Car Mechanic Simulator 2018
31 May 20172 pages~2 min full read
PlayWay S.A. signed an international distribution agreement in May 2017 with Koch Media GmbH to manage physical retail for 'Agony' and 'Car Mechanic Simulator 2018' across major markets including the U.S., UK, Germany, Japan, and China.
See it on page 1The agreement for 'Car Mechanic Simulator 2018' covers physical boxed editions for PC, Xbox One, and PlayStation 4, but explicitly excludes digital content, special editions, and PC retail sales in Poland, the Czech Republic, Slovakia, and Hungary.
See it on page 1The scope for 'Agony,' developed by subsidiary Madmind Studio, is broader than 'Car Mechanic Simulator 2018,' encompassing physical PC retail alongside both physical and digital sales for Xbox One and PlayStation 4.
See it on page 1Koch Media is responsible for both the logistics of physical distribution and the execution of marketing initiatives to drive commercial performance in the specified international territories.
See it on page 1This partnership reflects PlayWay’s strategic effort to maximize the brick-and-mortar presence of its intellectual properties by utilizing established global distribution networks.
See it on page 2The deal highlights the continued commercial relevance of physical retail channels for simulation and horror genres on both PC and console platforms as of mid-2017.
See it on page 1PlayWay S.A. has formalized a significant international distribution agreement with Koch Media GmbH, an Austrian-based distributor, to bring Agony and Car Mechanic Simulator 2018 to global retail markets. This partnership, established in May 2017, positions Koch Media as the primary entity responsible for the physical retail distribution of these titles across major international territories, including the United States, Germany, the United Kingdom, France, Italy, Japan, China, and Canada. In addition to logistics and sales, the distributor is tasked with managing marketing initiatives to support the commercial performance of both games within the specified sales channels.
The scope of the agreement varies by title and platform. For Car Mechanic Simulator 2018, the contract covers physical boxed editions for PC, Xbox One, and PlayStation 4, specifically excluding digital downloadable content and special editions. The PC retail distribution for this title excludes Poland, the Czech Republic, Slovakia, and Hungary. For Agony, a title developed by PlayWay subsidiary Madmind Studio, the agreement is broader, encompassing physical retail distribution for PC as well as both physical and digital online sales for the Xbox One and PlayStation 4 consoles.
This strategic move reflects PlayWay’s focus on leveraging established global distribution networks to maximize the physical market presence of its key intellectual properties. By partnering with a major European distributor, the company aims to secure widespread availability in brick-and-mortar retail outlets while retaining specific regional rights and digital control over certain segments. The agreement underscores the commercial expectations for these titles within the mid-2017 gaming landscape, highlighting the continued relevance of physical retail for simulation and horror genres on both PC and console platforms.
