Updated Mar 17, 2026 by PlayWay
PlayWay S.A. signed an international distribution agreement in May 2017 with Koch Media GmbH to manage physical retail for 'Agony' and 'Car Mechanic Simulator 2018' across major markets including the U.S., UK, Germany, Japan, and China.
The agreement for 'Car Mechanic Simulator 2018' covers physical boxed editions for PC, Xbox One, and PlayStation 4, but explicitly excludes digital content, special editions, and PC retail sales in Poland, the Czech Republic, Slovakia, and Hungary.
The scope for 'Agony,' developed by subsidiary Madmind Studio, is broader than 'Car Mechanic Simulator 2018,' encompassing physical PC retail alongside both physical and digital sales for Xbox One and PlayStation 4.
Koch Media is responsible for both the logistics of physical distribution and the execution of marketing initiatives to drive commercial performance in the specified international territories.
This partnership reflects PlayWay’s strategic effort to maximize the brick-and-mortar presence of its intellectual properties by utilizing established global distribution networks.
The deal highlights the continued commercial relevance of physical retail channels for simulation and horror genres on both PC and console platforms as of mid-2017.
PlayWay S.A. signed an international distribution agreement in May 2017 with Koch Media GmbH to manage physical retail for 'Agony' and 'Car Mechanic Simulator 2018' across major markets including the U.S., UK, Germany, Japan, and China.
The agreement for 'Car Mechanic Simulator 2018' covers physical boxed editions for PC, Xbox One, and PlayStation 4, but explicitly excludes digital content, special editions, and PC retail sales in Poland, the Czech Republic, Slovakia, and Hungary.
The scope for 'Agony,' developed by subsidiary Madmind Studio, is broader than 'Car Mechanic Simulator 2018,' encompassing physical PC retail alongside both physical and digital sales for Xbox One and PlayStation 4.
Koch Media is responsible for both the logistics of physical distribution and the execution of marketing initiatives to drive commercial performance in the specified international territories.
This partnership reflects PlayWay’s strategic effort to maximize the brick-and-mortar presence of its intellectual properties by utilizing established global distribution networks.
The deal highlights the continued commercial relevance of physical retail channels for simulation and horror genres on both PC and console platforms as of mid-2017.