Related Documents
Legal
Raport Bieżący Nr 25/2018: Zawarcie Umowy Licencyjnej z Ford Motor Company
PlayWay S.A. has entered into a formal licensing agreement with Ford Motor Company to incorporate specific automotive intellectual property into its digital software portfolio. This strategic partnership allows the Warsaw-based developer and publisher to utilize Ford’s protected trademarks and distinct vehicle designs within its commercial products. The agreement establishes a legal framework for the inclusion of iconic American and European automotive models, bridging the gap between real-world industrial branding and interactive entertainment. The scope of the license specifically covers four distinct vehicle models spanning several decades of automotive history: the 1964 Ford GT40, the 1970 Mustang Mach 1, the 1992 Escort RS Cosworth, and the 2017 Mustang. These assets are designated for integration into downloadable content expansions for the title Car Mechanic Simulator 2018. By securing these rights, the company aims to enhance the authenticity and market appeal of its simulation software through the use of officially recognized branding and high-fidelity visual representations of historic and modern vehicles. Executed in May 2018, this agreement reflects a broader industry trend of simulation developers seeking official partnerships with global manufacturers to satisfy consumer demand for realism. The transaction was disclosed under European market abuse regulations concerning inside information, highlighting its material importance to the company’s operational strategy and product development pipeline. This collaboration underscores the value of licensed intellectual property in the simulation genre, providing a competitive advantage through the use of globally recognized automotive icons.
PlayWayMay 2018
Legal
Raport Bieżący Nr 14/2017
PlayWay S.A. has entered into a formal licensing agreement with Mazda Ace Co. Ltd, headquartered in Hiroshima, Japan, to incorporate specific automotive intellectual property into its software development pipeline. This strategic partnership grants the Polish developer and publisher the legal rights to utilize both corporate trademarks and the visual likenesses of four iconic vehicle models. The specific roster of vehicles included in the agreement spans several decades of automotive history, featuring the 1978 Mazda Savanna RX-3, the 1990 Savanna RX-7 GT-X, the 2000 Mazda RX-7 Type RS, and the 2016 Mazda Roadster. The primary objective of this acquisition is the integration of these licensed assets into the upcoming title Car Mechanic Simulator 2017. By securing authentic branding and technical designs, the developer aims to enhance the realism and market appeal of its simulation portfolio. This transaction represents a continuation of a broader corporate strategy focused on securing global automotive partnerships. It follows a series of similar licensing successes finalized in the weeks preceding March 2017, which included agreements with major international brands such as Dodge, Chrysler, Plymouth, Jeep, RAM, and Lotus. This disclosure, issued by the President of the Management Board, serves as a formal notification of confidential information as required by market regulations. The scope of the agreement is international, bridging the Japanese automotive sector with the European digital entertainment industry. By expanding its library of licensed content, PlayWay S.A. strengthens its competitive position within the niche genre of vehicle simulation games, ensuring that its products feature officially recognized brands that resonate with a global audience of automotive enthusiasts.
PlayWayMar 2017
Legal
Raport Bieżący Nr 64/2017
PlayWay S.A. has formally entered into a licensing agreement with Dr. Ing. h.c. F. Porsche Aktiengesellschaft to incorporate authentic automotive branding into its digital software portfolio. This strategic partnership grants the Warsaw-based developer the legal rights to utilize specific Porsche trademarks and vehicle designs for commercial distribution. The scope of the agreement is specifically targeted toward the expansion of the Car Mechanic Simulator 2018 title, facilitating the creation of downloadable content (DLC) featuring high-fidelity recreations of iconic German engineering. The technical scope of the license covers three distinct vehicle models: the 1993 Porsche 911 Turbo (964) 3.6, the 2016 Porsche 911 Carrera S (991.2), and the 2003 Porsche Carrera GT. By securing these rights, the developer aims to enhance the realism and market appeal of its simulation products through the inclusion of officially recognized intellectual property. This move follows a broader corporate strategy of establishing formal partnerships with global automotive manufacturers to bolster the authenticity of the Car Mechanic Simulator franchise. This agreement represents a continuation of PlayWay’s established licensing trajectory, building upon existing contracts with major international brands including Dodge, Chrysler, Plymouth, Jeep, RAM, Lotus, and Mazda. The execution of this contract, disclosed in August 2017, underscores the industry trend of simulation developers seeking official manufacturer endorsements to satisfy consumer demand for accuracy. The partnership highlights the increasing intersection between the gaming industry and the automotive sector, where digital representation serves as a significant touchpoint for brand engagement and intellectual property monetization.
PlayWayAug 2017
Legal
Raport Bieżący Nr 16/2017
PlayWay S.A. has entered into a strategic cooperation agreement with Inter Cars S.A. to launch a nationwide training program and an integrated marketing campaign centered on the video game Car Mechanic Simulator 2015. This partnership, formalized in March 2017, aims to leverage the technical realism of the simulation software to support educational initiatives within the automotive sector in Poland. By integrating gaming technology into a professional training context, the collaboration seeks to bridge the gap between digital entertainment and practical industry education. The agreement outlines the mutual rights and obligations of both parties regarding the organization and execution of the program. Inter Cars, a major player in the automotive parts distribution industry, provides the professional infrastructure and reach necessary for a large-scale rollout, while PlayWay provides the intellectual property and software platform. The initiative is designed to utilize the game’s mechanics to simulate vehicle repair and diagnostic processes, offering a novel approach to skill development for automotive professionals and students alike. Management identifies this partnership as a significant milestone for corporate development due to the substantial marketing potential and brand exposure it offers. By aligning a core gaming franchise with a leading industrial partner, the company expects to enhance the commercial value of its simulation portfolio and expand its influence beyond traditional gaming audiences. This collaboration reflects a broader trend of gamification within professional training environments and highlights the utility of high-fidelity simulation games in real-world industrial applications.
PlayWayMar 2017