LegalPlayWay
Raport Bieżący nr 30/2016: Zawarcie Umowy Licencyjnej
21 Dec 20161 pages~1 min full read
PlayWay S.A. secured a licensing agreement with FCA US LLC to feature official vehicle designs and trademarks in its software.
The agreement covers five automotive brands: Dodge, Chrysler, Plymouth, Jeep, and RAM.
The licensed assets are designated for integration into the video game title Car Mechanic Simulator 2017.
The partnership aims to increase the simulation title's market appeal and realism by incorporating authentic, high-fidelity automotive branding.
The deal, formally disclosed in December 2016, supports the global distribution of the game across international digital platforms.
Financial terms and the specific duration of the licensing contract remain confidential.
PlayWay S.A. has formally entered into a licensing agreement with FCA US LLC, a subsidiary of Fiat Chrysler Automobiles based in Auburn Hills, Michigan. This strategic partnership grants the Polish game developer and publisher the legal rights to utilize specific corporate trademarks and vehicle designs owned by the American automotive manufacturer. The scope of the agreement covers several prominent automotive brands, specifically Dodge, Chrysler, Plymouth, Jeep, and RAM.
The primary objective of this licensing deal is the integration of these authentic automotive assets into the upcoming video game title, Car Mechanic Simulator 2017. By securing these rights, the developer aims to enhance the realism and market appeal of its simulation software through the inclusion of officially licensed vehicles and branding. This move aligns with industry trends where simulation titles seek high-fidelity representations of real-world machinery to satisfy consumer demand for authenticity.
This corporate disclosure, issued in December 2016, serves as a formal notification of a significant contractual obligation under market abuse regulations. While the specific financial terms and duration of the license remain confidential, the agreement represents a key milestone in the production cycle of the Car Mechanic Simulator franchise. The geographic impact is global, as the inclusion of these international brands supports the title's distribution across various worldwide digital platforms and gaming markets.
