PlayWay S.A. has secured a licensing agreement with Mazda Ace Co. Ltd to feature four specific Mazda vehicle models in its software.
The licensed vehicles include the 1978 Mazda Savanna RX-3, 1990 Savanna RX-7 GT-X, 2000 Mazda RX-7 Type RS, and 2016 Mazda Roadster.
These assets are slated for integration into the upcoming title Car Mechanic Simulator 2017 to improve simulation realism.
This partnership follows a series of similar licensing deals finalized by PlayWay S.A. prior to March 2017 with brands including Dodge, Chrysler, Plymouth, Jeep, RAM, and Lotus.
The acquisition of these trademarks is part of a broader corporate strategy to strengthen PlayWay S.A.'s competitive position in the vehicle simulation genre through authentic branding.
PlayWay S.A. has entered into a formal licensing agreement with Mazda Ace Co. Ltd, headquartered in Hiroshima, Japan, to incorporate specific automotive intellectual property into its software development pipeline. This strategic partnership grants the Polish developer and publisher the legal rights to utilize both corporate trademarks and the visual likenesses of four iconic vehicle models. The specific roster of vehicles included in the agreement spans several decades of automotive history, featuring the 1978 Mazda Savanna RX-3, the 1990 Savanna RX-7 GT-X, the 2000 Mazda RX-7 Type RS, and the 2016 Mazda Roadster.
The primary objective of this acquisition is the integration of these licensed assets into the upcoming title Car Mechanic Simulator 2017. By securing authentic branding and technical designs, the developer aims to enhance the realism and market appeal of its simulation portfolio. This transaction represents a continuation of a broader corporate strategy focused on securing global automotive partnerships. It follows a series of similar licensing successes finalized in the weeks preceding March 2017, which included agreements with major international brands such as Dodge, Chrysler, Plymouth, Jeep, RAM, and Lotus.
This disclosure, issued by the President of the Management Board, serves as a formal notification of confidential information as required by market regulations. The scope of the agreement is international, bridging the Japanese automotive sector with the European digital entertainment industry. By expanding its library of licensed content, PlayWay S.A. strengthens its competitive position within the niche genre of vehicle simulation games, ensuring that its products feature officially recognized brands that resonate with a global audience of automotive enthusiasts.
