Market (Overall)·Updated Mar 17, 2026 by Sega Sammy Holdings
Sega Sammy reported Q1 sales of 104.7 billion yen and an operating income of 19.3 billion yen, with net profit rising to 24.5 billion yen largely due to the 8.4 billion yen divestment of Phoenix Resort shares.
The Entertainment Contents segment remains the primary revenue driver at 72.5 billion yen, supported by the integration of Rovio and 5.86 million units in full-game sales.
Sega Sammy is aggressively expanding its North American B2B online gaming footprint through the €130 million acquisition of Stakelogic B.V. and a previously established agreement with GAN.
The company’s fiscal strategy includes a three-year capital allocation plan through FY2027, committing 120 billion yen to R&D and 100 billion yen to strategic investments.
Major revenue growth is projected for the second half of the fiscal year, driven by the upcoming launches of 'Sonic X Shadow Generations' and 'Metaphor: ReFantazio'.
The Pachislot and Pachinko segment generated 28.8 billion yen in Q1 and is positioned for growth with the second-quarter release of 'e Hokuto No Ken 10'.
Shareholder returns are prioritized through a policy maintaining at least a 3% dividend on equity (DOE) or a 50% total return ratio.
Sega Sammy reported Q1 sales of 104.7 billion yen and an operating income of 19.3 billion yen, with net profit rising to 24.5 billion yen largely due to the 8.4 billion yen divestment of Phoenix Resort shares.
The Entertainment Contents segment remains the primary revenue driver at 72.5 billion yen, supported by the integration of Rovio and 5.86 million units in full-game sales.
Sega Sammy is aggressively expanding its North American B2B online gaming footprint through the €130 million acquisition of Stakelogic B.V. and a previously established agreement with GAN.
The company’s fiscal strategy includes a three-year capital allocation plan through FY2027, committing 120 billion yen to R&D and 100 billion yen to strategic investments.
Major revenue growth is projected for the second half of the fiscal year, driven by the upcoming launches of 'Sonic X Shadow Generations' and 'Metaphor: ReFantazio'.
The Pachislot and Pachinko segment generated 28.8 billion yen in Q1 and is positioned for growth with the second-quarter release of 'e Hokuto No Ken 10'.
Shareholder returns are prioritized through a policy maintaining at least a 3% dividend on equity (DOE) or a 50% total return ratio.