- 01
Competitive esports, specifically MOBA and Battle Royale titles, drive over 50% of total viewership in the East Asian streaming market.
- 02
Honor of Kings remains the dominant force in China with 5.67 billion views, while VALORANT and Apex Legends lead in Japan and Korea with over 100 million hours watched each.
- 03
Key Opinion Leaders and VTubers are significant market drivers, contributing up to 15% of total viewership for major titles and successfully revitalizing older games.
- 04
New title launches face high barriers to entry, with only Diablo IV, Honkai: Star Rail, and Street Fighter 6 breaking into regional top-ten rankings during H1 2023.
- 05
Audience cannibalization is a measurable risk, as evidenced by Honkai: Star Rail’s growth contributing to a 31% decline in Genshin Impact viewership.
- 06
Market volatility is high, highlighted by a 68.5% drop in Splatoon 3 viewership following its initial launch period.