Country & Regional Reports·Updated Apr 8, 2026 by Niko Partners
RPG titles are the dominant market force, generating 50% more revenue than the other four top genres combined and achieving the highest monetization score of 7.7.
Puzzle games command the largest download volume and highest engagement score of 6.0, though they suffer from low monetization and minimal esports relevance.
Battle Royale games lead the market in esports influence with a score of 9.5, despite generating the lowest total revenue among the five genres.
MOBAs maintain the second-highest revenue per download at 5.4 and lead all genres in average weekly playtime.
Strategy games rank second in total revenue but exhibit the lowest engagement score of 5.2, driven by shorter play sessions and lower player longevity.
The analysis, based on a 9,000-respondent survey and AppMagic data, covers 13 countries across Asia and MENA to determine regional spending and demographic trends for 2022.
RPG titles are the dominant market force, generating 50% more revenue than the other four top genres combined and achieving the highest monetization score of 7.7.
Puzzle games command the largest download volume and highest engagement score of 6.0, though they suffer from low monetization and minimal esports relevance.
Battle Royale games lead the market in esports influence with a score of 9.5, despite generating the lowest total revenue among the five genres.
MOBAs maintain the second-highest revenue per download at 5.4 and lead all genres in average weekly playtime.
Strategy games rank second in total revenue but exhibit the lowest engagement score of 5.2, driven by shorter play sessions and lower player longevity.
The analysis, based on a 9,000-respondent survey and AppMagic data, covers 13 countries across Asia and MENA to determine regional spending and demographic trends for 2022.