The Southeast Asian games market is projected to double in total revenue from $1.1 billion in 2014 to $2.2 billion by 2017.
02
Mobile gaming is the primary growth engine for the region, with mobile revenues expected to triple and the total number of mobile gamers growing by 184% from 440 million to 1.25 billion between 2014 and 2017.
03
Indonesia and the Philippines are the fastest-growing markets in the region, with projected CAGRs of 37.3% and 36.5% respectively between 2013 and 2017.
04
By 2017, mobile devices will dominate the market, with tablet and mobile phone games accounting for 57% of total regional revenue, while PC/MMO games will decline to 30%.
05
The 'Big 6' Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) represent a combined online population of 185 million people.
06
Singapore maintains the highest average annual spend per gamer at $189.30, significantly higher than the regional average, supported by a 75% online population penetration rate.
Insights
01
The Southeast Asian games market is projected to double in total revenue from $1.1 billion in 2014 to $2.2 billion by 2017.
02
Mobile gaming is the primary growth engine for the region, with mobile revenues expected to triple and the total number of mobile gamers growing by 184% from 440 million to 1.25 billion between 2014 and 2017.
03
Indonesia and the Philippines are the fastest-growing markets in the region, with projected CAGRs of 37.3% and 36.5% respectively between 2013 and 2017.
04
By 2017, mobile devices will dominate the market, with tablet and mobile phone games accounting for 57% of total regional revenue, while PC/MMO games will decline to 30%.
05
The 'Big 6' Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) represent a combined online population of 185 million people.
06
Singapore maintains the highest average annual spend per gamer at $189.30, significantly higher than the regional average, supported by a 75% online population penetration rate.