Apple leads the Chinese mobile market with a 25.7% share, while Vivo overtook Huawei to become the third-largest brand at 14.5%.
02
Tencent’s MyApp remains the dominant Android app store with 25.1% coverage, though 360 Mobile Assistant is currently the fastest-growing platform.
03
NetEase dominates the iOS grossing charts, holding four of the top five positions, with Tencent’s Honor of Kings occupying the remaining spot.
04
The post-90s generation shows a distinct preference for domestic smartphone brands and low-to-mid-range price points.
05
WeChat and Mobile QQ remain the most installed social apps, despite experiencing slight declines in their overall install rates as of November 2017.
06
While both post-80s and post-90s cohorts exhibit high late-night mobile usage, the post-80s generation maintains higher engagement levels during standard work hours.
Insights
01
Apple leads the Chinese mobile market with a 25.7% share, while Vivo overtook Huawei to become the third-largest brand at 14.5%.
02
Tencent’s MyApp remains the dominant Android app store with 25.1% coverage, though 360 Mobile Assistant is currently the fastest-growing platform.
03
NetEase dominates the iOS grossing charts, holding four of the top five positions, with Tencent’s Honor of Kings occupying the remaining spot.
04
The post-90s generation shows a distinct preference for domestic smartphone brands and low-to-mid-range price points.
05
WeChat and Mobile QQ remain the most installed social apps, despite experiencing slight declines in their overall install rates as of November 2017.
06
While both post-80s and post-90s cohorts exhibit high late-night mobile usage, the post-80s generation maintains higher engagement levels during standard work hours.