Mobile gaming is the fastest-growing segment of the global market, projected to reach $44.2 billion by 2018 with a compound annual growth rate of 15.9%.
02
China is the world's largest mobile games market, with 2015 revenues of $6.5 billion expected to grow to $11 billion by 2018.
03
Southeast Asia is the fastest-growing region for gaming, with a projected revenue growth rate of 30.2% between 2014 and 2018, doubling total market value from $1.6 billion to $3.4 billion.
04
The 'Games as a Service' model is increasingly critical for revenue, exemplified by Electronic Arts, which targeted $1 billion in annual digital extra content revenue by the end of 2014.
05
The Chinese mobile market is heavily concentrated, with the top three genres—Casual, Role Play, and Cards—accounting for 63.1% of the iOS market share as of June 2015.
06
Southeast Asia presents a lower barrier to entry for international publishers due to high English proficiency, particularly in Singapore (80%), the Philippines (57%), and Malaysia (32%).
07
Demographic profiles of big spenders differ significantly between regions: 74% of big-spending mobile gamers in Southeast Asia live in family situations, compared to only 31% in China.
Insights
01
Mobile gaming is the fastest-growing segment of the global market, projected to reach $44.2 billion by 2018 with a compound annual growth rate of 15.9%.
02
China is the world's largest mobile games market, with 2015 revenues of $6.5 billion expected to grow to $11 billion by 2018.
03
Southeast Asia is the fastest-growing region for gaming, with a projected revenue growth rate of 30.2% between 2014 and 2018, doubling total market value from $1.6 billion to $3.4 billion.
04
The 'Games as a Service' model is increasingly critical for revenue, exemplified by Electronic Arts, which targeted $1 billion in annual digital extra content revenue by the end of 2014.
05
The Chinese mobile market is heavily concentrated, with the top three genres—Casual, Role Play, and Cards—accounting for 63.1% of the iOS market share as of June 2015.
06
Southeast Asia presents a lower barrier to entry for international publishers due to high English proficiency, particularly in Singapore (80%), the Philippines (57%), and Malaysia (32%).
07
Demographic profiles of big spenders differ significantly between regions: 74% of big-spending mobile gamers in Southeast Asia live in family situations, compared to only 31% in China.