Southeast Asia's mobile gaming revenue is projected to grow at a 45.3% compound annual growth rate between 2015 and 2019.
02
The 'Big Six' markets—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—generate 97% of the region's total mobile gaming revenue.
03
The region is the world's fastest-growing esports market, with the number of enthusiasts expected to rise from 9.5 million in 2016 to 20 million by 2019.
04
Samsung holds the dominant market share across most of the region, while Apple maintains a significant presence specifically in the Philippines and Singapore.
05
iOS users demonstrate higher day-30 retention rates compared to Android users across the region.
06
Consumer hardware preferences favor mobile devices with 5.0 to 6.0-inch screen sizes.
Insights
01
Southeast Asia's mobile gaming revenue is projected to grow at a 45.3% compound annual growth rate between 2015 and 2019.
02
The 'Big Six' markets—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—generate 97% of the region's total mobile gaming revenue.
03
The region is the world's fastest-growing esports market, with the number of enthusiasts expected to rise from 9.5 million in 2016 to 20 million by 2019.
04
Samsung holds the dominant market share across most of the region, while Apple maintains a significant presence specifically in the Philippines and Singapore.
05
iOS users demonstrate higher day-30 retention rates compared to Android users across the region.
06
Consumer hardware preferences favor mobile devices with 5.0 to 6.0-inch screen sizes.