Europe is a major global esports hub, accounting for 32% of total global esports revenues and hosting over 70 million viewers in 2017.
02
The European esports economy is growing rapidly, with total revenues projected to reach $403 million in 2017 and a CAGR of 32.3% expected between 2015 and 2020.
03
Media rights revenue in Europe is a primary growth driver, forecasted to increase by more than 500% between 2016 and 2020.
04
Non-endemic brands such as Mercedes-Benz, Gillette, and various betting companies are increasingly entering the European market to drive sponsorship growth.
05
Traditional sports organizations, including clubs like FC Schalke 04, Fenerbahçe, and AS Roma, are actively entering the esports space to leverage established fan bases and boost the legitimacy of the industry.
06
CS:GO is the dominant game in the European esports event landscape, representing the majority of the top 10 events by hours watched on Twitch in 2017.
07
Audience engagement in Europe is broad, as 26% of all European LoL, CS:GO, and Dota 2 esports viewers do not play these games themselves.
Insights
01
Europe is a major global esports hub, accounting for 32% of total global esports revenues and hosting over 70 million viewers in 2017.
02
The European esports economy is growing rapidly, with total revenues projected to reach $403 million in 2017 and a CAGR of 32.3% expected between 2015 and 2020.
03
Media rights revenue in Europe is a primary growth driver, forecasted to increase by more than 500% between 2016 and 2020.
04
Non-endemic brands such as Mercedes-Benz, Gillette, and various betting companies are increasingly entering the European market to drive sponsorship growth.
05
Traditional sports organizations, including clubs like FC Schalke 04, Fenerbahçe, and AS Roma, are actively entering the esports space to leverage established fan bases and boost the legitimacy of the industry.
06
CS:GO is the dominant game in the European esports event landscape, representing the majority of the top 10 events by hours watched on Twitch in 2017.
07
Audience engagement in Europe is broad, as 26% of all European LoL, CS:GO, and Dota 2 esports viewers do not play these games themselves.