The top 50 mobile developers capture approximately 80% of total app store revenue, highlighting a highly consolidated market dominated by a small group of publishers.
02
Mobile gaming is the leading industry segment with $36.9 billion in 2016 revenue, representing a 21.3% year-over-year growth rate.
03
The top 10 mobile publishers control 44% of iOS revenue and 42% of Google Play revenue, underscoring the difficulty for smaller studios to compete.
04
Global gaming revenues are projected to reach $99.6 billion in 2016, with the Asia-Pacific region—led by China's $2.9 billion in new revenue—driving significant expansion.
05
Developers should abandon average industry metrics in favor of 75th-percentile benchmarks to set realistic targets for user retention and monetization.
06
Success in a crowded marketplace requires moving beyond generic strategies by utilizing granular, region-specific data such as Swiss conversion rates or Australian device penetration.
Insights
01
The top 50 mobile developers capture approximately 80% of total app store revenue, highlighting a highly consolidated market dominated by a small group of publishers.
02
Mobile gaming is the leading industry segment with $36.9 billion in 2016 revenue, representing a 21.3% year-over-year growth rate.
03
The top 10 mobile publishers control 44% of iOS revenue and 42% of Google Play revenue, underscoring the difficulty for smaller studios to compete.
04
Global gaming revenues are projected to reach $99.6 billion in 2016, with the Asia-Pacific region—led by China's $2.9 billion in new revenue—driving significant expansion.
05
Developers should abandon average industry metrics in favor of 75th-percentile benchmarks to set realistic targets for user retention and monetization.
06
Success in a crowded marketplace requires moving beyond generic strategies by utilizing granular, region-specific data such as Swiss conversion rates or Australian device penetration.