The Southeast Asia games market is projected to reach $2.2 billion in revenue by 2017, growing at a compound annual rate of 28.8%.
02
Mobile gaming is the dominant sector across the region, with Western titles from publishers like King and Supercell consistently ranking among the top-grossing applications.
03
Thailand currently generates the highest total game revenue in the region, while Singapore leads in monetization with an average annual spend of $189.30 per payer.
04
Vietnam is identified as the fastest-growing mobile market, with smartphone-based revenue expected to exceed 50% of its total market share by 2017.
05
The regional market is defined by the 'Big 6' countries: Thailand, Malaysia, Singapore, Indonesia, Vietnam, and the Philippines.
06
Strategy and racing games are the most popular genres across the region, appealing to both paying and non-paying users.
07
Successful market entry requires localized strategies to account for distinct gamer behaviors, such as Malaysia's high rate of multi-screen gaming.
Insights
01
The Southeast Asia games market is projected to reach $2.2 billion in revenue by 2017, growing at a compound annual rate of 28.8%.
02
Mobile gaming is the dominant sector across the region, with Western titles from publishers like King and Supercell consistently ranking among the top-grossing applications.
03
Thailand currently generates the highest total game revenue in the region, while Singapore leads in monetization with an average annual spend of $189.30 per payer.
04
Vietnam is identified as the fastest-growing mobile market, with smartphone-based revenue expected to exceed 50% of its total market share by 2017.
05
The regional market is defined by the 'Big 6' countries: Thailand, Malaysia, Singapore, Indonesia, Vietnam, and the Philippines.
06
Strategy and racing games are the most popular genres across the region, appealing to both paying and non-paying users.
07
Successful market entry requires localized strategies to account for distinct gamer behaviors, such as Malaysia's high rate of multi-screen gaming.