Mobile gamers are 23% more likely than non-gamers to influence the purchasing decisions of their peers, family, and colleagues.
02
Gaming is the third-most-popular app category globally, with 50% of surveyed users engaging with games on a weekly basis.
03
Over half (53%) of mobile gamers report that they are receptive to advertising, viewing it as a helpful way to stay informed about products and services.
04
Mobile gamers exhibit a higher propensity for splurging and show a stronger preference for premium brands compared to non-gamers.
05
Purchasing influence is highly segmented by gender, with female gamers driving decisions in groceries and clothing, while male gamers influence technology and automotive sectors.
06
Evening hours represent the peak usage period for mobile gaming apps, offering a prime window for contextual marketing campaigns.
07
Brands can optimize engagement by aligning messaging with specific genres, such as targeting older, female-skewing demographics through puzzle games or younger males through action titles.
Insights
01
Mobile gamers are 23% more likely than non-gamers to influence the purchasing decisions of their peers, family, and colleagues.
02
Gaming is the third-most-popular app category globally, with 50% of surveyed users engaging with games on a weekly basis.
03
Over half (53%) of mobile gamers report that they are receptive to advertising, viewing it as a helpful way to stay informed about products and services.
04
Mobile gamers exhibit a higher propensity for splurging and show a stronger preference for premium brands compared to non-gamers.
05
Purchasing influence is highly segmented by gender, with female gamers driving decisions in groceries and clothing, while male gamers influence technology and automotive sectors.
06
Evening hours represent the peak usage period for mobile gaming apps, offering a prime window for contextual marketing campaigns.
07
Brands can optimize engagement by aligning messaging with specific genres, such as targeting older, female-skewing demographics through puzzle games or younger males through action titles.