The global games market is projected to reach $137.9 billion in 2018, driven by a strategic shift from product-based sales to long-term engagement models.
02
Mobile gaming is the industry's dominant segment, generating $70.3 billion and accounting for 51% of total global revenue.
03
The Asia-Pacific region remains the largest market, contributing 52% of total global gaming revenue.
04
Industry growth is increasingly defined by the 'Games-as-a-Service' (GaaS) model, which emphasizes continuous engagement through playing, viewing, and owning content.
05
Subscription-based services, cross-platform play, and 'instant gaming' on social networks are actively disrupting traditional distribution models and established platforms like Steam.
06
The industry is increasingly influencing broader entertainment sectors as competitive gaming and streaming become central components of the modern user experience.
Insights
01
The global games market is projected to reach $137.9 billion in 2018, driven by a strategic shift from product-based sales to long-term engagement models.
02
Mobile gaming is the industry's dominant segment, generating $70.3 billion and accounting for 51% of total global revenue.
03
The Asia-Pacific region remains the largest market, contributing 52% of total global gaming revenue.
04
Industry growth is increasingly defined by the 'Games-as-a-Service' (GaaS) model, which emphasizes continuous engagement through playing, viewing, and owning content.
05
Subscription-based services, cross-platform play, and 'instant gaming' on social networks are actively disrupting traditional distribution models and established platforms like Steam.
06
The industry is increasingly influencing broader entertainment sectors as competitive gaming and streaming become central components of the modern user experience.